Transit marketing professionals are invited to a TRB webinar on Tuesday, August 27, 2019, from 2:00 PM to 3:30 PM ET. The webinar features research from the National Cooperative Highway Research Program (NCHRP)’s Project 20-65 Task 73: Best Practices And Marketing To Increase Rural Transit Ridership And Investment.
The webinar will explore practices currently being used in transit agencies and state departments of transportation (DOTs) to increase ridership in rural areas. Attracting and maintaining ridership is a primary challenge facing rural transit systems. Alongside this concern is a parallel challenge to find a way to invest in transit strategies that strengthens return on investment. Presenters will provide an overview of the research conducted, discuss practices for rural transit agencies and state DOTs, and identify how to measure the return on investment.