Today’s youth are tomorrow’s riders, bikers, walkers, voters, and transportation planners. As more transit agencies begin to offer free fare passes to public middle and high school students, it is important to have good marketing strategy in place to encourage transit usage so they don’t miss out on the potential to affect behavior change, Thus, transit agencies need to develop age-appropriate messaging strategies and tactics that promote youth non-car mobility. This webinar will present results from a NITC research project that sought to create and evaluate communication messaging that fosters more positive attitudes, intentions, and behaviors related to transit and other non-car transportation options among Portland youth.
KEY LEARNING OUTCOMES
Understand the non-car mobility-related attitudes, intentions, and behaviors of high school and middle school students in various metropolitan areas in Oregon; Identify communication channels and settings that could be most effective with youth in regards to transportation system information and promotion; Study the data to learn how several existing communication strategy themes promoting non-car mobility were perceived by Oregon youth.