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March 6, 2019 @ 2:00 pm – 3:15 pm
How can public transit agencies build brand loyalty and a connection with the customer in an age of cord-cutting and bowling alone? Mobility as a Service (MaaS) is one of those new terms that seem so obvious and timely, but whose meaning and implications remain fuzzy at best.
Technology is enabling riders to craft how they travel, with options no one would have even considered in the past. This provides challenges and opportunities for the public transportation industry.